Lesson 6 of 5
Client & Case Overview
When talking about the client’s problems and speaking with the client for the first time it’s important to get the background information of the client. Futhermore, during the first call you aim to understand the client’s problem. For instance, if the client needs help with reaching their target audience and consumer segment – one of their problem statements might be help with marketing implementation strategies.
You could also ask the client to answer a pre-set question list. These questions might include but are not limited to:
when did this problem occur, what have you done to try to combat this problem, how has your organisation changed over the past 5 years, what are your long term goals in 10 years for this organization.
The task would be to identify key issues the client or organisation is facing. Based on this, you would also need to formulate the “true” problem statement of the client.
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