Lesson 6 of 5
In Progress
Client & Case Overview
SUMMARY
Content Summary
When talking about the client’s problems and speaking with the client for the first time it’s important to get the background information of the client. Futhermore, during the first call you aim to understand the client’s problem. For instance, if the client needs help with reaching their target audience and consumer segment – one of their problem statements might be help with marketing implementation strategies.
You could also ask the client to answer a pre-set question list. These questions might include but are not limited to:
when did this problem occur, what have you done to try to combat this problem, how has your organisation changed over the past 5 years, what are your long term goals in 10 years for this organization.
The task would be to identify key issues the client or organisation is facing. Based on this, you would also need to formulate the “true” problem statement of the client.
CASE INFORMATION
Case Information
In our case today we will be walking through an initial conversation with our client One World Food Bank. Through your call you were able to gain insight into the following background information:
Our client, One World Food Bank (OWFB), is a London (UK)-based charity devoted to eliminating food insecurity in England. Since the COVID-19 outbreak, they have seen a drastic decline in their number of volunteers and staff members, as well as both food and monetary donations. Their food stocks are running dangerously low as many scheduled food drives and fundraisers have been cancelled due to social distancing measures. Simultaneously, the demand for OWFB’s services has risen dramatically as businesses close and the UK’s unemployment rate continues to climb.
Prior to the pandemic, OWFB primarily conducted in-person marketing and fundraising campaigns. In particular, they relied heavily on youth engagement in elementary and high schools to spread awareness, raise donations, and supply volunteers. In light of the pandemic, OWFB seeks to shift most of their marketing and operations online.
ABOUT 180 DEGREES CONSULTING WARWICK